CSRCOM CONFERENCE

Conference discusses concepts, theories, methodological and managerial approaches and cases to corporate social reponsibility strategies, management and communication. It will provide a wonderful opportunity for academics and professionals to network, discuss, debate and exchange ideas and viewpoints.

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Preliminary Program for CSRCOM 2017 is available here

After three very successful conferences, in 2011 (Amsterdam), 2013 (Aarhus), and 2015 (Ljubljana) the time has come to invite you to a 4th CSRCOM CONFERENCE to be hosted by the Austrian Academy of Sciences, University of Vienna, and Alpen-Adria-University Klagenfurt.

The CSRCOM 2017 will be held in Vienna (Austria), September 21-23, 2017.

The conference will provide a wonderful opportunity for academics and professionals to network, discuss, debate and exchange ideas and viewpoints on CSR challenges and opportunities.

Welcome to Vienna - The Heart of Europe!

Keynote speakers:

Keynote speakers for the 4th CSRCOM: Sankar Sen, Peter Lazar, Matthias KarmasinAnnemarie Harant, Gabriele Faber-Wiener and  Klaus Kastenhofer.
 
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Sankar Sen is the Lawrence and Carol Zicklin Chair of Corporate Integrity and Governance, and professor of Marketing at Baruch College/City University of New York.

Sen’s research interests lie in the areas of consumer decision making and sustainability. In particular, he investigates when, how and why consumers and employees respond to companies’ sustainability/ corporate social responsibility endeavors. He has lectured extensively on this topic in academic, company and industry forums in North and South America, Europe and Asia, and his book, Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, was published by Cambridge University Press.  Sen’s research has appeared in both academic (e.g., Journal of Business Ethics; Journal of Consumer Research; Journal of Economic Theory; Journal of Marketing Research; Journal of Marketing; Management Science) and practitioner journals (e.g., California Management Review; Sloan Management Review; McKinsey Quarterly; Business Horizons). He has consulted with various companies (e.g., communications, FMCG, airlines) and his research has been cited in various media outlets (e.g., New York Times; BusinessWeek).

Sankar Sen serves on the editorial boards of Journal of Marketing, Journal of Consumer Research, Journal of Public Policy and Marketing, Journal of Consumer Psychology, Academy of Marketing Science Review, and Corporate Reputation Review, and has received outstanding reviewer awards from Journal of Marketing, Journal of Consumer Research, and Journal of Public Policy and Marketing. Sen teaches several marketing classes at the undergraduate, MBA/MS, Executive MBA/MS and PhD levels, and has received numerous teaching awards over the years.

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Peter Lazar, born in Vienna, works in Sydney Australia, counseling industry and government organisations on communication, specialising in corporate social responsibility, issue management and sustainability.  In 1970 he founded Professional Public Relations (PPR). The consultancy is today the largest in Australasia with clients in health, manufacturing, mining, academia and government organisations. Brands include Emirates Airlines, McDonald’s, Dell, Australia Post, Colgate, Woolworths, Sydney University and more. 


Peter is a Communicator.  He has represented professions, faculties, government departments, industry, agriculture, retailers, airlines, miners, politicians, property developers and entertainers.  He founded the successful consultancy Professional Public Relations (PPR), in Sydney Australia.  Today PPR is recognised as one of the most innovative in the world. Peter has chaired TV programs, produced several books on communication and counseled brands on CSR and how to maximize its benefits through superior communication. ‘The successful CEOs today recognise the value and the benefits of CSR,’ Peter says.  ‘But do they communicate effectively about it? Or are they still reluctant to apply the necessary funds because of a traditional focus on ROI?’ ‘Without an effective, continuing emphasis on CSR … and communicating about it to all the shareholders  … corporate futures are at risk’.

Born in Vienna, Peter has made a career in Australia.  The Australian Government made him a Member of the Order of Australia for service to business particularly in the field of public relations, to communication and dental health education and to the community through aged care, health, cultural and social welfare organisations. He will speak at the CSR Conference dinner on Friday evening. His topic: ‘CSR Down Under’.

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Matthias Karmasin is director of the Institute for Comparative Media and Communication Studies of the Austrian Academy of Sciences and the AAU (Alpen-Adria University Klagenfurt). Furthermore, he is a full professor and chair for media and communications at the Alpen-Adria University of Klagenfurt, Austria. He is corresponding member of the philosophic-historic class of the Austrian Academy of Sciences. He is an expert for media accountability and he has published extensively on media ethics and media management, organisational communication, communication theory and media practice. Karmasin has developed the media stakeholders’ theory. Recently, he has published an empirical study about the Austrian media and their managers. His professional experiences include business consultancy as cofounder of Medienhaus Wien and several stations abroad (mainly in the US and Germany).

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Annemarie Harant, was born in 1984 in Munich/Germany. She studied international relations as well as economics in Vienna where she soon started her career in the sustainability area as a consultant. Together with Bettina Steinbrugger, she founded erdbeerwoche in 2011 and since then she has been working as CEO - responsible for finance, sourcing and collaborations.

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Gabriele Faber-Wiener is founder and partner of the Center for Responsible Management. Her experience as a professional communicator covers all sectors - civil society, business and politics. Her focus areas are CSR & Responsible Management, Responsible Communication and Communication & Ethics. She is co-author of the book „Corporate SocialResponsibility – Verantwortungsvolle Unternehmensführung in Theorie und Praxis" and author of „Responsible Communication“ (both Springer). She is the chairperson of the Austria Council on PR Ethics and lecturs on topics of CSR and Responsible Management at various universities.

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Klaus Kastenhofer is a Sustainability and Campaigning Consultant, formerly head of Global2000/Friends of the Earth, Austria. 




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Keynote speakers at the 3rd CSRCOM conference: Laura SpenceW. Timothy Coombs
Keynote speakers at the 2nd CSRCOM conference: Cynthia Stohl, C.B. Bhattacharya, Scott Dille (Novo Nordisk).
Keynote speakers at the1st CSRCOM conference: Andrew Crane, Mette Morsing, Joep Cornelissen.

Program:

Preliminary Program for CSRCOM 2017 is available here



CSRCOM 2017 Conference hosts and organizing committee:

Tobias Eberwein; Austrian Academy of Sciences

Sabine Einwiller; University of Vienna

Franzisca Weder; Alpen-Adria-University Klagenfurt

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Wim Elving; Corporate Communication Department, ASCoR, University of Amsterdam

Urša Golob; Centre for Marketing and PR, University of Ljubljana

Anne-Ellerup Nielsen; Centre for Corporate Communication, Aarhus University

Christa Thomsen; Centre for Corporate Communication, Aarhus University

Klement Podnar; Centre for Marketing and PR, University of Ljubljana

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