We invite academic researchers and educators in the field of Corporate Communication, Marketing, and Management as well as practitioners seeking information and knowledge on CSR communications to participate in dialogue and set trends.

CSRCOM 2022 Call for paper will be available here

CSR communication is a transdisciplinary research field: There is a plethora of theories and communicative concepts, on the one hand, which have to be refined further to capture the growing complexity of social relations. On the other, the relationships themselves, the various stakeholders and the dynamics of interactions between them have to be understood and eventually integrated and aligned with the firm’s CSR efforts. Therefore CSR communication can be understood as a process of anticipating stakeholder expectations, the articulation of CSR policy and managing the different communication tools designed to provide true and transparent information about a company or a brand’s integration of business operations, social and environmental impact, and stakeholder relations.

In the aftermath of the big financial crisis 2007/8 and the notification of a ‘financialization’ of society in academia, the shareholder expectations on companies and their potential to clash with other stakeholder’s preferences and sustainable development attempts have become particularly important for CSR. Enterprises have to account for these tensions, which includes receiving and managing different kinds of information e.g. in the language of the financial sector, consumer demand and internal values as well as operational divergences.

As depicted in the recent KPMG survey of global CSR reporting practices, non-financial concerns are recognized as important for long-term valuation and thus more and more firms try to include CSR issues in their financial reports. Due to the distinct nature of ‘hard’ financial data and the different, rather obscure environmental and societal impacts of businesses, this is a quite challenging task, and executives demand for scientifically based measures. Furthermore, the short-termism of the financial sector and the imperative of shareholder value potentially undermine corporate responsibilities towards other stakeholders and the environment, so CSR communication has to come up with arguments and structures to identify and cope with this tension.

Furthermore, corporations are confronted with new demands regarding the Energy Transition and the Sustainable Society, which is included in their CSR. The prize for CO2 emissions are increasing, alternatives for fossil fuels need to be developed so organizations are encouraged to invest in renewable energy sources, reduce waste, and other actions that reduce their Carbon Foot Print and greenhouse gasses. This brings an addition to reporting and CSR communication challenges for organizations.

Against these backdrops, communication has to be understood in an integrated and holistic way, with companies as intermediates to align shareholder values and shared values.

The conference aims at bringing together researchers and experts from different fields to promote the multiple communicative aspects of CSR. We are looking forward to two days of inspirational presentations, constructive reviews and profound debates – and last but not least having a great time in Lüneburg, one of the most fascinating places in northern Germany. ,

Conference Topics

We invite scholars and researchers, particularly in the field of Corporate Communication, Marketing, Management and Organizational Studies, as well as practitioners, to contribute their empirical and conceptual work on the broad theme of ‘CSR communication and reporting in challenging times’ to participate in this unique event. Relevant subtopics include, but are not restricted to, the following:

Empowering through CSR
CSR and stakeholder dialogue
CSR and sustainability reporting
Different aspects of “CSR washing”
Theories related to CSR communication
Tools and strategies for communicating CSR
Internal and external aspects of CSR communication
International and organizational aspects and comparisons of CSR communication
Organizational aspects of CSR communication
CSR as micropolitics
Cause related marketing and other communication practices to consumers
Different aspects of “CSR washing”
CSR in social media context
Environmental aspects of CSR
CSR communication best practices
SME perspectives on CSR communication

Conference Submisions

This call for papers encourages scholars to submit either a structured research summary (up to 2,500 words without references) or a proposal for a special session for review (s.b.). This conference and the subsequent special issue of “Corporate Communications: An International Journal” which will be attached to the conference will consider both theoretical and empirical competitive papers for review.

Successful authors will present their papers at the conference. All accepted papers will appear in the conference proceedings, either as a structured research summary or as the submitted abstract. At the conference, the most positively reviewed research summary will be solemnly presented a best paper award.
Authors with the best reviews for research summaries will be invited to submit an extended and amended version of their papers for publication consideration in the special issue of the “Corporate Communications: an International Journal”.
Submission specifications:
Structured research summary (up to 2,500 words)

The structured research summary should present in a concise way the purpose of the paper, main theoretical framework/ assumptions and if applicable research methods and final or preliminary results. Submitted papers must NOT have been previously presented, scheduled for presentation, published, accepted for publication, and if under review, must NOT appear in print before the conference. Submitters must delete all identifying information before submitting their summary and provide the author details on a separate page. Acceptance of a summary means that the author (or one of the authors) will present their work at the conference. The authors of structured research summaries have the choice to include the full summary or, alternatively, the abstract in the conference proceedings
Special session (panel or roundtable)

The objective of special sessions is to acquaint educators and researchers with new perspectives, theories, and provocative ideas. In submitting special session proposals, the organizer and listed participants request that, if accepted, they all register and appear at the conference. Session proposals should include a short description of the session theme and its relevance (200-400 words), list of session participants and short abstracts (200-300 words) of their contributions.

Please note that all submissions for the conference must conform to the format of CCIJ and will be subjected to formal blind review. Authors will be notified of acceptance, rejection or suggested modifications as soon as the review processes have been completed.
By submitting an abstract to the conference authors agree to participate in the peer review process. Please note that all papers must conform to the format instructions and will be subjected to formal blind review. Authors will be notified of acceptance, rejection or suggested modifications as soon as the review processes have been completed. 

Acceptance of a paper means that the author (or one of the authors) will present the paper at the conference!


Important dates

Your structured research summary or session proposal should be submitted by March 15, 2022 via the conference website.

Other important information is available on the conference website and via social media where the conference venue, relevant dates, conference fees, and invited speakers will be announced.

If you are a new user, please register and complete all fields with your contact details. After that, your registration confirmation will be emailed to you. If you ever forget your password, please click on PASSWORD REMINDER. Please use your email and password to LOG IN. By logging in, you can submit your abstract or paper online.

Please mark your calendars and save the following dates:

March 15 2022 Deadline for structured research summaries and session proposals 
September 14 -16, 2022 CSRCOM conference

Online submission

Please click here in order to submit your paper!